TERMS OF USE

Date Last Modified: June 10, 2009

PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING THIS WEB SITE
(the "Site"). The sites of BellaCura and Executive Care Services d/b/a BellaCura (“ECS,” “us” or “we”), including but not limited to www.mybellacura.com and any other URL or website owned and operated by ECS, whether now known or hereafter devised, are fully controlled and operated by Executive Care Services, LLC, a Florida limited liability company. By accessing and using this Site, you are hereby agreeing to be legally bound by the terms and conditions of ECS. If you do not agree with all of the following terms and conditions, please do not use this Site. We reserve the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such changes and/or modifications shall become effective immediately upon the posting thereof. Please review the terms and conditions periodically. Your continued use of the site following the posting of changes and/or modifications will constitute your acceptance of the revised terms and conditions. For your information, this page was last updated on June 10, 2009.

MODIFICATIONS

We reserve the right, at any time and from time to time, for any reason in our sole discretion, to change the terms of this Agreement. We will post or display notices of material changes on the Site and/or e-mail you or notify you upon login about these changes; the form of such notice is at our discretion. Once we post them on the Site, these changes become effective immediately and if you use the Site after they become effective, it will signify your agreement to be bound by the changes. You should check back frequently and review the terms and conditions of this Agreement, including, but not limited to, the User Content Submission Agreement, other Additional Terms, Rules and Privacy Policy, regularly so you are aware of the most current rights and obligations that apply to you and the terms and conditions of your agreement with us.


ADVERTISING

From time to time, you may communicate with, receive communications from, be redirected
to, interact with, or participate in or use the services of or obtain goods and services from, third parties (collectively, the "Advertisers") such as our merchants, advertisers, sponsors, or promotional partners as a result of your use of the Site. All such communications, interactions and participation is strictly and solely between you and such Advertisers and we shall not be responsible or liable to you in any way in connection with these activities or transactions (including, without limitation, any representations, warranties, covenants, contracts or other terms or conditions that may exist between you and the Advertisers or any goods or services you may purchase or obtain from any Advertisers).

RULES OF CONDUCT

Your use of the Site is subject to all applicable local, state and national laws and
regulations and, in some cases, international treaties. You are solely responsible for all activities, acts and omissions that occur in, from, through or under your user name or password. You shall not use, allow, or enable others to use the Site, or knowingly condone use of this Site by others, in any manner that is, attempts to, or is likely to:

  • be libelous, defamatory, indecent, vulgar or obscene, pornographic, sexually explicit or sexually suggestive, racially, culturally, or ethnically offensive, harmful, harassing, intimidating, threatening, hateful, objectionable, discriminatory, or abusive, or which may or may appear to impersonate anyone else;
  • affect us adversely or reflect negatively on us, the Site, our goodwill, name or reputation or cause duress, distress or discomfort to us or anyone else, or discourage any person, firm or enterprise from using all or any portion, features or functions of the Site, or from advertising, linking or becoming a supplier to us in connection with the Site;
  • send or result in the transmission of junk e-mail, chain letters, duplicative or unsolicited messages, or so-called "spamming" and "phishing";
  • be used for commercial or business purposes, including, without limitation, advertising, marketing or offering goods or services, whether or not for financial or any other form of compensation or through linking with any other website or web pages;
  • transmit, distribute or upload programs or material that contain malicious code, such as viruses, timebombs, cancelbots, worms, Trojan horses, spyware, or other potentially harmful programs or other material or information;
  • forge any TCP/IP packet header or part of the header information in any email or newsgroup posting for any reason;
  • violate any laws, regulations (including, without limitation, laws regarding the transmission of technical data or software exported from the United States), judicial or governmental order or any treaties, or violate or infringe upon any intellectual property rights, rights of publicity or privacy or any other rights of ours or of any other person, firm or enterprise; gain unauthorized access to the Site, other users' accounts, names, passwords, personally identifiable information or other computers, websites or pages, connected or linked to the Site or to use the Site in any manner which violates or is inconsistent with the terms and conditions of this Agreement;
  • modify, disrupt, impair, alter or interfere with the use, features, functions, operation or maintenance of the Site or the rights of use and enjoyment of the Site by any other person, firm or enterprise; or
  • collect, obtain, compile, gather, transmit, reproduce, delete, revise, view or display any material or information, whether personally identifiable or not, posted by or concerning any other person, firm or enterprise, in connection with their or your use of the Site, unless you have obtained the express, prior permission of such other person, firm or enterprise to do so.

OWNERSHIP OF INTELLECTUAL PROPERTY
All Site software, design, text, images, photographs, illustrations, audio-clips, videoclips,
artwork, graphic material, or other copyrightable elements, and the selection and arrangements thereof, and trademarks, service marks, and trade names (the "Material") are the property of ECS and/or its subsidiaries, affiliates, assigns, licensors, or other respective owners and are protected, without limitation, pursuant to U.S. and foreign copyright and trademark laws. ECS hereby grants you a personal, non-exclusive, nonassignable and non transferable license to use and display, for noncommercial and personal use only, one copy of any material and/or software that you may download from this Site, including, without limitation, any files, codes, audio or images incorporated in or generated by the software provided that you maintain all copyright and other notices contained in such Material. You agree not to reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate any Material to any third party (including, without limitation, the display and distribution of the Material via a third party web site) without the express prior written consent of ECS. Use of ECS and/or its licensors' Material is only permitted with express written permission. You further agree that you will not disassemble, decompile, reverse engineer, or otherwise modify the Material. Any unauthorized or prohibited use may subject the offender to civil liability and criminal prosecution under applicable federal and state laws.

USER-SUBMITTED POSTINGS

To the extent that portions of this Site provide users an opportunity to submit
information, ideas and opinions (the "Postings"), please be advised that Postings do not necessarily reflect the views of ECS. In no event shall ECS assume or have any responsibility or liability for any Postings or for any claims, damages, or losses resulting from their use and/or appearance on this Site. You hereby represent and warrant that you have all necessary rights in and to all Postings you provide and all information they contain and that such Postings shall not infringe any proprietary or other rights of third parties or contain any libelous, tortuous, or otherwise unlawful information. You hereby authorize ECS to use, and authorize others to use, your Postings in whole or in part, throughout the universe in perpetuity in any and all media, now known or hereafter devised, alone, or together or as part of other material of any kind or nature. Without limiting the foregoing, ECS will have the right to use and change the Postings in any manner that ECS may determine. Submissions by users for posting may be used for noncommercial purposes only. Users may not post any information intended to promote and/or generate revenue for any third party business activity. Although ECS periodically monitors the content posted on this Site, it cannot be responsible for the views or opinions expressed by third parties. Nonetheless, ECS will make every effort to ensure that the Postings best serve the interests of all users and, therefore, ECS reserves the right to refuse to post, edit, or delete submissions that in its sole discretion it deems inappropriate for this Site, as well as revoke the privileges of users who do not comply with such rules.

DISCLAIMER AND LIMITATION OF LIABILITY

THIS SITE AND ALL MATERIALS CONTAINED ON IT ARE DISTRIBUTED AND
TRANSMITTED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ECS is not responsible or liable for any infections or contamination of your system, or delays, inaccuracies, errors, or omissions arising out of your use of this Site or with respect to the information and material contained on this Site. The entire risk as to the quality, accuracy, adequacy, completeness, correctness, and validity of any material rests with you. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, ECS, ITS AFFILIATES, AND RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, REPRESENTATIVES, AND THIRD PARTY PROVIDERS TO THE SITE WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND INCLUDING, WITHOUT LIMITATION, COMPENSATORY, CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL OR SIMILAR DAMAGES, THAT MAY RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE MATERIALS CONTAINED ON THIS SITE WHETHER THE MATERIAL IS PROVIDED OR OTHERWISE SUPPLIED BY ECS OR ANY THIRD PARTY. Notwithstanding the foregoing, in no event shall ECS's liability to you for any and all claims, damages, losses, and causes of action (whether in contract, tort or otherwise) exceed the amount paid by you, if any, for accessing this Site. Notwithstanding the foregoing, all information and content contained on the Site, including but not limited to the Material (the “Information”) is for informational purposes only and ECS makes no representations or warranties as to its accuracy, truthfulness, or legality and all such information is subject to change at the sole discretion of ECS. You understand that any Information on the Site is subject to change and does not represent an offer for services, goods, or any representation by ECS. You shall not rely on any Information on the Site in any way without the written confirmation from ECS validating the accuracy of such information. Nothing on the Site represents the actual services offered by ECS or the quality of such services that may be expected to be delivered or is a binding offer or statement of fact by ECS. All Information on the Site is for promotional purposes only and does not represent any actual methods of care, services, treatments, cures offered by ECS, nor may you rely on the Information in any way without the express written confirmation from ECS.

THIRD PARTY HYPERLINKS AND INFORMATION

The appearance of external hyperlinks and/or postcards generated by third parties does
not constitute endorsement by ECS, its subsidiaries and affiliates of the opinions or views expressed by these third party Web sites and ECS does not verify, endorse, or take responsibility for the accuracy, currency, completeness, or quality of the content contained at these sites. Furthermore, ECS is not responsible for the quality or delivery of the products or services offered, accessed, obtained by, or advertised at such sites. As such, neither ECS nor its subsidiaries and affiliates will be responsible for any errors or omissions or for the results obtained from the use of such information contained in these sites. Finally, ECS will under no circumstances be liable for any direct, indirect, incidental, or special loss or other damage, whether arising from negligence, breach of contract, defamation, infringement of copyright or other intellectual property rights, caused by the exhibition, distribution, or exploitation of any information or content contained within these third party hyperlinked sites. The appearance of any third party information on the Site does not represent or constitute a partnership, agency, employment, endorsement, or promotion between ECS and such third party and ECS does not verify, endorse, or take responsibility for the accuracy, currency, completeness, or quality of the content provided by, or associated with such third parties.

INDEMNIFICATION

You agree to indemnify, defend, and hold harmless, ECS, its affiliates, and their
respective officers, directors, employees, agents, licensors, representatives, and third party providers to the Site from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, resulting from any violation by you of this agreement or federal or state law as it applies to the use of this Site. ECS reserves the right to assume, at its sole expense, the exclusive defense and control of any matter subject to indemnification by you, in which event you will fully cooperate with ECS in asserting any available defenses.

MISCELLANEOUS

ECS operates and controls this Site from its offices. This Site is intended for residents of the United States only. No software from this Site may be downloaded, exported or reexported in violation of any law including, without limitation, to countries that are subject to U.S. export restrictions. This Agreement contains the entire understanding and supersedes all prior understanding of the parties hereto relating to the subject matter hereof, and cannot be changed or terminated orally. If any provision of this Agreement is found to be illegal or unenforceable, the Agreement will be deemed curtailed to the extent necessary to make it legal and enforceable and will remain, as modified, in full force and effect. This Agreement and all matters or issues collateral thereto will be governed by, construed and enforced in accordance with the Laws of the State of Florida applicable to contracts executed and performed entirely therein (without regard to any principles of conflict of laws), and jurisdiction for any court action in the State of Florida. ECS is committed to providing quality online activities and information to its visitors and customers. While we encourage the interactive nature of online media, we strive to ensure the online safety and privacy of our visitors.


INFORMATION CANCELLATION POLICIES

We may request personally identifiable information from visitors who choose to
participate in certain activities as described below. Our information practices are described below.

E-MAIL

ECS and the Site provide visitors with the opportunity to send e-mail to ECS representatives. We request no personally identifiable information from the visitor. We may share e-mail addresses with our affiliated departments and businesses that may have their own disclosure practices. Visitors' e-mail correspondences are deleted from our system periodically.


USE OF INFORMATION

At ECS and the Site, we may share aggregate information about our visitors with both our affiliated businesses and externally with third parties, such as advertisers and business partners. We may also share personal information about our visitors with our affiliated departments and businesses that may have their own disclosure practices. However, it is our policy to not disclose externally with third parties personal information collected on our site, except in the following instances:


AGENTS

The personal information provided to ECS by visitors may be transferred, disclosed or shared with third parties who may be engaged by us specifically to handle and deliver certain activities (e.g., sweepstakes, e-cards, newsletters) and perform other technical and processing functions, such as sending postal mail and e-mail, record keeping, programming, providing user services to our visitors, or otherwise operating our site. They have access to personal information needed to perform their functions, but may not use it for other purposes.


BUSINESS TRANSFERS

In the event that all or substantially all of the assets relating to ECS are transferred or sold
to another entity, personally identifiable information may be transferred to the acquiring entity.

SPECIAL CASES

We may also disclose personally identifiable information to third parties when required
by law or is pertinent to judicial or government investigations or proceedings, or otherwise necessary to protect our Web site or the safety of its users. Other than as set forth above, we do not at present intend to use your personal information for other purposes. However, in the future we may disclose personal information you have provided to third parties for additional purposes and in the event we do, we will provide notices of such use to our users.

COOKIES AND LOG DATA

Cookies are information files that your Web browser places on your computer when you visit a Web site. The Site is able to access only the cookies that it sets on your computer. We may also collect information to determine the type of computer operating system and browser that you and other visitors are using. We collect this information in the aggregate in order to provide services better tailored to our visitors' needs. We do not link the information collected through cookies to personally identifiable information submitted by visitors when participating in our activities. "Log data" is collected on Web servers within the Site’s control and supplies the Site with aggregate information about the number of visits to different pages on our site. We do not link the "log data" collected to personally identifiable information submitted by users when participating in our activities.


SECURITY

The Site and ECS has taken steps to ensure that personally identifiable information
collected is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections, which guard against unauthorized access. The Site is intended for domestic visitors and, consequently, are specifically directed towards residents of the United States. This policy, like the online medium itself, is subject to change. This page was last updated on June 10, 2009.

QUESTIONS/CONCERNS

If you have any questions regarding these Terms of Use, please contact ECS at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it . ECS's sites are intended for domestic and international visitors and, consequently, are of not specifically directed toward residents of any individual country. This policy, like the online medium itself, is subject to change. This page was last updated on the date set forth above.